Muddy wellies tests new ale

On the evening of Thursday 16th May, Muddy Wellies held a taster event for “Hedgehog”, the new unique ale produced exclusively for the University. 

The evening was a great success with over 60 people attending, from students and staff to local businesses including Somewhere Else, Curry House, Chute Design, In2Print, Urubu Design, CAMRA, as well as Plymouth University and the University of Gloucester. 

Director of the RAU Business Development Centre, Simon King, welcomed everyone to the event, followed by RAU Principal Professor Chris Gaskell who gave a short speech about the growth of Muddy Wellies since its conception in 2007. The business is developed and driven by students with fresh and entrepreneurial ideas, and all products are sourced locally and are made using high quality British produce. 

First year student, Phillipp Steadman, then described a recent visit to Bath Ales and explained the development and brewing process of the new ale. 

During the evening guests were offered the opportunity to sample the ale, with each person being given a feedback form to complete.  The opinions of the ale were very positive, with over 75% of tasters rating it 7 or 8 out of 10. The tasters enjoyed the citrusy aroma and its long flavour, rating it above some other top selling ales, so the Muddy Wellies team was very pleased with the outcome! 

The tasting experience also extended to a new draught dry cider which has been added to the growing range of Muddy Wellies products. This was also very well received and considered “refreshing and light”, so will be another great addition. 

“Muddy Wellies is a student led social enterprise project marketing ale and cider to generate funds to support student develop their ideas into businesses,” explains Simon King. “We are delighted to have reached the stage of brewing our own unique ale and that it was widely enjoyed at the tasting event by students and local business representatives alike.”

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